The year 2020/21 has been a fantastic year for branding. Even though many businesses are having a challenging year, but research has shown that strong brands generate higher shareholder returns, are more resilient, and recover faster.
It’s been a good year for firms participating in the eCommerce value chain. Against a backdrop of significant global economic, social, and technical change, the Best Global Brands in 2021 saw the most significant brand growth ever.
In 2021, the cumulative value of the top 100 brands climbed by 15%, from $2,326,491 million in 2020 to $2,667,524 million in 2021.
However, industries that many predicted would have difficulties early in the pandemic have witnessed development. Apparel businesses, for example, have risen faster than media and entertainment firms on the list. In contrast, luxury brands have refocused their energy and found growth as a result, despite less travel and lockdowns throughout the world.
Brands are recognized throughout industries for matching evolving consumer needs and behaviors. For the first time, gaming technologies, such as processor makers Nvidia and AMD, were included in the ranking. As people turned to internet shopping during the pandemic, the Top 20 retailers’ brand worth increased by 48 percent.
Aside from Amazon’s success, Chinese eCommerce brands grew rapidly; Alibaba ranked 7th globally as the second most valuable retail company. The eCommerce behemoths aren’t the only retail winners.
Below are the top 20 most valuable brands of 2021 that came up in the list.
Internet users, producers, suppliers can sell any goods and purchase on their own through Amazon’s website, an online marketplace. The primary business of the company is the sale of various. However, the service’s popularity has skyrocketed due to high-quality goods, low prices, prompt delivery, and a diverse selection. Jeff Bezos established the company in 1994.
Amazon’s headquarters are in Seattle, Washington, USA. Amazon took advantage of its profits by diversifying its business. As a result, Amazon’s valuation has climbed by 64% in 2021 alone, mainly to increase awareness and adoption of its web and subscription services.
It has topped the list of the world’s most valuable businesses for the third year in a row. Its brand value is $683.86 billion.
Apple, the world’s most valuable brand by market value, fell to the second position on the brand value scale, slightly behind Amazon with a brand worth $612 billion. Notably, the technology company wasn’t immune to the pandemic, as its stock price dropped 19 percent earlier this year.
However, Apple’s record-breaking revenue results in a massive $64.7 billion, more than enough to vault the company into the second position.
Google, the world’s most famous Internet company, recently changed its official name to Alphabet Sergey Brin, and Larry Page led the Internet holding, and it includes over thirty popular services and sub-companies, including AdWords Android, and YouTube, to name a few.
In keeping with the theme of enormous tech leaders, Google had a strong year of brand value. The world’s most popular search engine posted a solid performance, with a 42 percent gain in last year with an increase in at-home work and development.
According to current estimates, the company employs over 1 million people and has more than $360 billion in assets. Its yearly revenue is around $458 billion.
Microsoft is the world’s second most valuable company. Bill Gates, who is one of the world’s richest men, founded the internationally famous corporation in 1975. Microsoft, the first software developer to propose using packaged software for home computers, which would make the P.C. experience more user-friendly and intuitive.
The Microsoft Windows operating system was a true game-changer because it made it simple for ordinary users to learn how to use a computer. As a result, the system helped the company achieve incredible success and profits. Microsoft’s global brand worth surpassed $410 billion for the first time in 2021.
Thanks to a stable corporate culture that relieved market fears during an uncertain moment, the company increased this figure by about 42 percent over the previous year.
Tencent is a venture company and one of the world’s largest gaming companies. It was founded in 1998, ranks ninth among the world’s most expensive corporations. Its services include social networks, mobile games, music, web portals, payment systems, e-commerce, Internet services, smartphones, and multiplayer online games, all of which are among the largest and most successful in the world.
Tencent, situated in Shenzhen, was ranked in the top five of the Kantar BrandZ Most Valuable Global Brands 2021 for the second time in three years. According to Kantar BrandZ, the technology company’s brand value climbed by 60% year over year, exceeding the top 100 worldwide brands’ average growth of 42%.”
Tencent’s three pillars are technology, culture, and accountability. Tencent vice president Cheng Wu stated, “We will adjust our products and services to develop new social values and achieve technological achievements.”
The brand value of Tencent is 240.93 billion dollars.
In 2021, Facebook had the most significant brand value of any social media company, with $226.74 billion. The top-six ranking comes days after the stock plummeted due to recent difficulties with whistleblowers and a global outage. Because of online advertising, Facebook now earns more than $29 billion in net annual profit.
Furthermore, the company is a profit leader in this TOP 10 list, with a net profit increase of nearly 56% in the last year alone.
The Alibaba company is the largest virtual trading platform in China and the world, attracting buyers with low prices and a diverse range of goods. The company, founded in 1999 & offers consumer, business-to-business, and business-to-business services via the internet, electronic payment services, and cloud computing.
Jack Ma’s Alibaba, a perennial top-place finisher on the list of Asia’s most valuable brands, has continued to make big money around the world. Despite not growing at the same rate as some of the other brands on the list, the consumer goods retailer’s brand value is approaching $200 billion for the first time.
Visa Inc. is a global organization that handles payment transactions and bank transfers between financial institutions which is Based on issued cards and transaction data, Visa is the world’s second-largest payment system. In over 200 countries, Visa cards are accepted.
The VisaNet electronic payment network process the majority of the company’s transactions. Visa didn’t make exactly profit from the epidemic this year, with only a 2% increase, but considering the drop in consumer confidence in the first half of the year, it’s still a good outcome.
Most crucially, Visa has placed two places higher than Mastercard. its brand value is $191.29 billion in brand value
The only food and beverage company to make the top ten in this year’s most valuable brands list, McDonald’s saw a 20% gain in value, rising to $154.92 billion. McDonald’s, like Nike, spent a lot of money on advertising this year, taking advantage of lockdowns and at-home possibilities. McDonald’s said it would spend USD650 million on advertising globally in 2020.
The Mastercard Symbol is made up of the Mastercard circles and the associated trademark symbol. The Symbol is used to signal acceptance at merchant locations (physical, websites, and apps) and in marketing and promoting Mastercard products and services.
Mastercard, a key player in the financial services business, experienced a growth rate close to that of competitor Visa. The brand’s worth has climbed by 4% to $112.88 billion.
Moutai set a new market milestone in 2019 by being the first Chinese firm since 2005 to see its share price reach 1,000 yuan (about $145). It also became China’s most valuable non-tech firm last year. (With their shares listed in New York and Hong Kong, respectively, the country’s top two I.T. giants, Alibaba and Tencent, are valued higher.) Moutai’s stock rose 69 percent to new highs in 2020 and reached $109,330 billion in 2021.
Moutai is a company that works in the wine industry. Its operations include raw material acquisition, production, and product sales. Its Procurement of Raw Materials section is responsible for the manufacturing and marketing of items. Storage, blending, and the company’s Production section provide packaging services. Its Sales division sells and distributes wine.
A bottle can cost as little as $100 but as much as $8,000 on the Chinese e-commerce site Taobao. Capital Group is Moutai’s supporter. The scarcity value of Moutai’s namesake baijiu, which is limited in production, and the expanding disposable incomes of China’s middle class is cited by fans. Premium baijiu is a status symbol purchased as a present for weddings, gatherings, and as an investment.
Jensen Huang is the founder of Nvidia. The three co-founders believed that accelerated or graphics-based computing was the right approach for the next wave of computing since it could solve problems that general-purpose computers couldn’t.
They also noticed that video games were among the most computationally tricky issues while also having a massive sales volume. So video games became the company’s flywheel, propelling it to new heights in market penetration and funding tremendous R&D to solve huge computational issues. In January 2021, Nvidia’s stock was trading at over $531 a share, with a market capitalization of over US$328.7 billion.
Nvidia reported sales of $3.87 billion in the second quarter of 2020, up 50% from the same period in 2019. In addition, Nvidia reported earnings of US$2.796 billion for the fiscal year 2020, with annual revenue of US$10.918 billion, a 6.8 percent decrease from the previous fiscal cycle.
In January 2021, Nvidia’s shares were trading at more than $531 per share, with a market capitalization of more than US$328.7 billion.
Verizon Inc. is a holding company that provides consumers, businesses, and government agencies with communications, information, and entertainment products and services. Verizon is known as one of the world’s largest communication technology companies.
Verizon Communications Inc., founded in 2000, is in its 20th year as one of the world’s leading providers of technology, communications, information, and entertainment products and services. Verizon’s brand value increased from 53.47 billion U.S. dollars in 2014 to 71.15 billion U.S. dollars in 2019.
However, their brand value fell to 63.69 billion U.S. dollars in 2020, only to rise again in 2021. According to the source, Verizon is the most valuable telecommunications brand in the world. Verizon recently increased its lead over AT&T as the most valuable telecoms brand in the world. According to the firm, Verizon’s brand value grew by 8% to $68.9 billion.
In 2021, AT&T ranked 14th, with a brand value of 110.65 billion U.S. dollars. AT&T Inc. (originally the American Telephone and Telegraph Company) is a Delaware-registered American multinational conglomerate holding company headquartered in Downtown Dallas, Texas.
It is the largest telecommunications company globally and the largest provider of mobile telephone services in the United States. With $181 billion in revenue in 2020, AT&T was ranked 9th on the Fortune 500 list.
In 2021, IBM’s brand value increased by 9% over the previous year, reaching nearly 91.34 billion U.S. dollars. IBM, or Worldwide Business Machines Partnership, is the leading American computer manufacturer, controlling a significant portion of the market both in the U.S. and abroad.
Its headquarters are in New York. Since 2012, IBM has experienced many highs and lows in its global image as an incentive. The organization that collaborated with Microsoft for its Working Framework in 1980 saw its image esteem rise to more than 100 billion U.S. dollars in 2017.
In 2019, IBM was also one of the top ten technology brands in North America, trailing only Microsoft and Google. The brand generated nearly $13 billion in operating income and $9.5 billion in net income.
The company has a total asset value of $153 billion and a total equity value of $21 billion. There are approximately 353,000 employees who work for the company.
Coca-Cola has a brand value of 87.6 billion U.S. dollars in 2021. Despite a 13 percent decline in brand value to US$33.2 billion, Coca-Cola has been named the world’s most valuable soft drink brand once again. Coca-Cola maintains a healthy lead over Pepsi, which ranks second with a brand value of US$18.4 billion.
Coca-Cola has a rich 129-year history and is still the most consumed soda globally, with a staggering 1.9 billion servings enjoyed each day across 200 countries. However, the brand’s parent company, like other brands worldwide, has been impacted by COVID-19, with the multinational force restructuring and cutting over 2000 jobs.
Coca-Cola strives for its CSR responsibilities, most recently announcing a partnership with The Ocean Cleanup’s River Project. It will use its global network to reduce the amount of plastic entering the oceans.
Nike’s brand values are approximately 30.44 billion U.S. dollars in 2021, with a decrease of more than $4 billion from 2020. Nike has gained the title of the world’s most valuable apparel brand for the seventh year in a row, despite a 13% drop in brand value to US$30.4 billion. With a brand value of US$15.6 billion, the brand maintains a significant lead over second-ranked Gucci.
Nike’s sales fell last year due to the pandemic, forcing the brand to close most of its stores in North America, the Asia Pacific, and Europe. However, the brand saw an impressive increase in online sales, which doubled in Europe, the Middle East, and Africa. As a result, Nike presents itself as a brand that has helped change the face of global athletics and sport.
Using Snapchat as a comparison, our research team estimates that Instagram is worth more than $100 billion. Instagram is valued at $102 billion, which is five times that of Snapchat and six times that of Twitter.
Instagram was founded in 2010 which was purchased by Facebook in February 2012 for a whopping $1 billion. Since its acquisition, Instagram has grown at a breakneck pace and is on track to become the fewest social media platform with over one billion users. Instagram had 30 million users in 2012. Today, the app has 800 million monthly active users and is adding 653,595 new users every day. Instagram is worth more than $100 billion than Snapchat.
PayPal is an American web-based business organization founded in 2000 that specializes in internet payments. It was heavily used by the eCommerce company eBay, which owned PayPal from 2002 to 2015.
PayPal was created due to a merger between X.com and Confinity, and it allowed customers to make payments on purchased products or trade cash between accounts in a secure online exchange.
PayPal Holdings is an American multinational financial technology company that operates an online payments system in most countries that support online money transfers as an electronic alternative to traditional paper methods such as checks and money orders.
The company charges a fee to act as a payment processor for online vendors, auction sites, and a variety of other commercial users. Customers’ embrace of digital payments propelled PayPal up 48 spots on this year’s list. 2020 was the most successful year in PayPal’s history, with 72.7 million net new accounts, $936 billion in total payment volume, 20.7 percent revenue growth, and 70.9 percent profit growth.
The company recently added a feature in their Venmo app that allows users to buy, sell, and hold cryptocurrency. Now in 2021, the brand is worth $80 billion.
Adobe Inc., based in the United States, is one of the world’s largest software companies. The company, best known for the PDF file format and the graphics editing solution Photoshop, offers a wide range of services across three business segments: digital media, digital experience, and publishing and advertising.
Adobe has been renamed Adobe Incorporated Company. Until October 3rd, 2018, it was known as Adobe Systems Incorporated. It is an American corporation based in San Jose, California. It is a multinational corporation that focuses on the creation of multimedia and other software products.
They then abruptly transitioned into digital marketing software. According to statistics, Adobe employs approximately 22000 people, with around 40% based in the company’s home city of San Jose. In 2019, the revenue generated was $ 11.17 billion, and it rose to $78.5 billion.
From 1995 to 2013, an American MNC magazine called Fortune named Adobe the best place to work. It was also named the best U.S. company for recent years, with rankings ranging from 5th to 83rd. It was popular in the United States and in Canada, with Top 100 Employers in 2008. The Electronic Frontier Foundation then awarded Adobe five stars for privacy.
Despite an extraordinary economic downturn last year, the world’s most valuable brands have continued to make money and show no signs of slowing down. Because market capitalization is the number of shares multiplied by their value, it is not necessarily the price at which the owner will sell their business.
Therefore, regardless of whether a company is over-or undervalued by the market, we must examine its operations from a fundamental standpoint to determine its actual value.