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Most Valuable Fast-Food Brands Worldwide

Starbucks

Fast food is famous all around the world. Moreover, the global consumption of fast food has been gradually increasing. As a result, it’s no surprise that the fast-food industry is a multibillion-dollar international business. Unsurprisingly, all of the world’s largest fast-food chains are based in the United States. However, today’s American fast food corporations aren’t solely focused on the American market.

They’ve now spread to practically every corner of the globe, making fast food a popular eating idea. As a result, fast food restaurants are now the most popular and visited restaurants. The top ten most popular and largest fast-food chains in the world are listed below. Each brand’s ranking is determined by the number of locations (franchises) it has worldwide.

Starbucks

 Starbucks

With a brand value of over 38.4 billion dollars in 2021, Starbucks was the most valuable restaurant brand in the world. In addition, Starbucks is the most valued brand in the fast-food sector for the sixth time in a row. It’s incredible to see this, even though its worth has declined 6% from last year’s USD 41.04 billion.

Starbucks is a national institution in the United States and the world’s most valuable fast-food brand. Starbucks may have begun as a little local coffee shop. Still, it has evolved into an empire that has revolutionized American coffee culture from simple drip coffee to a wide range of comparatively pricey espresso concoctions. Starbuck now has over 30k shops worldwide, including in Italy, the birthplace of espresso.

Starbucks has launched its first store in Italy, an exquisite multi-story roastery set in a historic post office building grandiose as the famous Galleria shopping experience. Lines of Milanese and tourists snaked around the building hours before the formal inauguration.

Starbucks, which was founded in 1971, is currently the third-largest fast-food chain in the world. Starbucks mainly sells coffee drinks rather than fast food. It is still officially classified as a fast-food restaurant chain but one of the world’s largest.

Three American friends founded Starbucks, Jerry Baldwin, Gordon Bowker, and Zev Siegl. The three initially intended to sell high-quality coffee beans but instead began brewing and selling their coffee. Starbucks immediately became a well-known coffee shop chain on the West Coast of the United States, particularly in Seattle, Washington, where the company was founded and is now located.

The three founders sold Starbucks to Howard Schultz, its previous CEO, in 1987. Schultz began aggressively expanding the coffee company throughout the United States and the rest of the world. Starbucks transformed the coffee industry and drinking culture in the process. There are currently roughly 29,900 Starbucks locations across the globe.

McDonald’s 

McDonalds

McDonald’s is number two. With a brand worth around 154.9 billion dollars, McDonald’s was the most valuable fast food brand globally. McDonald’s was valued at 37.45 billion dollars in 2020. Today’s second most valuable fast food brand has a market capitalization of 33.84 billion dollars.

According to The Visual Capitalist, McDonald’s is the most identifiable restaurant brand globally. McDonald’s was established by Richard and Maurice McDonald in 1940. The restaurant remained a small, family-owned business until Ray Kroc approached the couple in the mid-1950s and persuaded them to franchise it in 1955.

Kroc would later buy McDonald’s and supersize the brand, causing a lot of controversies. Nevertheless, the golden arches became a cultural phenomenon and have become a fixture in American culture.

McDonald’s is probably the first place that comes to mind when thinking about fast food. McDonald’s can be credited for establishing fast-food culture worldwide in numerous ways. In San Bernardino, California, American brothers Maurice and Richard McDonald built the first McDonald’s in 1940. (USA). McDonald’s expanded from a local California hamburger franchise into an inventive global fast-food megabrand under the leadership of businessman Ray Kroc, who joined the company in 1948.

The brand soon spread across North America, bringing a slew of new goods and services that have now become staples of any modern fast-food establishment. McDonald’s eventually spread to nearly every corner of the globe, becoming a symbol of globalization.

The McDonald’s Corporation now has roughly 37,900 franchises around the world. The company’s headquarters are presently located in Chicago, Illinois. Even though Subway has surpassed McDonald’s in terms of the number of outlets, McDonald’s remains the leading fast-food firm in revenue. The famous “M” is still one of humanity’s most recognizable company logos.

KFC

KFC

KFC (15.1 billion). This year, KFC is worth 15.07 billion dollars. The valuation was $17.11 billion in 2020.

The world’s fourth-largest fast-food franchise is also one of the oldest still-operating restaurant chains. Kentucky Fried Chicken is the abbreviation for Kentucky Fried Chicken. Harland Sanders, an American, founded KFC in 1930 in, of course, Kentucky.

Sanders served in the United States Army. As a result, KFC might be the only global brand with its founder’s name on the logo. Moreover, Sanders became the most valuable and best spokesman for his chicken store network. Although Sanders died in 1980, the KFC brand lived on and spread far beyond Kentucky. Yum! Brands, a Kentucky fast food conglomerate, owns it today, and it is headquartered in Louisville, Kentucky. KFC now has 22,600 outlets throughout the world.

Subway

Is it true that there are more Subway restaurants globally than any other chain? Subway has more locations worldwide than Taco Bell, Pizza Hut, and Domino’s combined, with 41,600.

Fred DeLuca, just 17 years old, launched the company in 1965. He started the company with a $1,000 loan from a buddy, and it is now worth $8.1 billion.

Subway is famous for its freshly baked bread and almost limitless topping options. Subway pulled ham and bacon from 185 of its stores in the United Kingdom and Ireland to solid demand from Muslim consumers and replaced them with authorized halal meat.

The word halal means are permissible in Arabic. Halal meat is prepared by Islamic law, as laid out in the Koran.

Subway, known for its sandwiches, has seen its brand value rise. The brand’s value has increased to $8.18 billion from $7.99 billion in 2020. Subway has more locations than any other restaurant chain around the globe. Fred DeLuca and Peter Buck, two friends from Bridgeport, Connecticut, launched the sandwich store in 1965.

The restaurant was initially known as “Pete’s Super Submarines,” but in 1968, it was renamed Subway. The sandwich business swiftly spread over the United States’ East Coast, and in the late 1970s, it extended onto the United States’ West Coast, eventually creating franchises around the country. In addition, the subway swiftly expanded outside of North America, with locations opening in Canada starting in 1996. Since 2010, the sandwich shop has surpassed McDonald’s as the world’s largest restaurant chain by several outlets.

It now has over 41,500 locations across the globe. It now has over 41,500 locations across the globe. Surprisingly, the multibillion-dollar company, based in Milford, Connecticut, is still run by a family. The DeLuca family owns the entire property.

Domino’s Pizza

Did you know that Domino’s is included among the most valued restaurants? And that its worth has risen as well? From $5.68 to $6.09 billion. Domino’s Pizza opened its first store in 1960 and has over 11,000 locations in 90 countries. The brand is valued at $6 billion and was listed on the stock exchange in 2004.

The American international pizza restaurant company U.S. Domino’s Pizza, Inc., doing business as Domino’s, was founded in 1960 and is directed by CEO Richard Allison. The company is based in Ann Arbor, Michigan, and has its headquarters in the Domino’s Farms Office Park. Tom Monaghan, the company’s creator, announces his retirement to pursue other interests and sells the company to Bain Capital Inc.

Domino’s Pizza’s total assets went from 1.38 billion dollars in 2019 to 1.57 billion dollars in 2020. The company’s total assets were valued at less than 500 million dollars as late as 2013.

Domino’s is known for its speedy delivery, and Canadian franchise owner Werner Lomekr holds the distinction of being the World’s Fastest Pizza Maker twice. In just 47.56 seconds, Lomker can produce three enormous pizzas!

Taco Bell 

Taco Bell was valued at $5.81 billion in 2021 and

$5.42 billion in 2020.

Taco Bell is a fast-food restaurant business established in the United States. It was introduced in 1962 by Glen Bell in Irvine, California. Yum! Brands, Inc. is our parent business, and Taco Bell is a subsidiary of Yum! Brands, Inc. It is a part of a fast-food conglomerate that includes KFC and Pizza Hut.

Taco Bell operates 13,000 locations throughout 31 countries. However, Taco Bell goes above to create distinctive menu dishes that pay tribute to local cuisine, despite having fewer nations than some of their competitors.

The Tikka Masala Burrito is a fan favorite in India, and the Kimchi Quesadilla is a Korean favorite! Are you planning a trip to Spain? Check out the Chocomarsh dessert Crunchwrap, which is loaded with gooey Marshmallows and melted Chocolate and is ideal for sharing “tapas-style.”

A Shrimp and Avocado Burrito is famous among Taco Bell customers in Japan. You can find a complete list of international taco bell menu items on their website.

Dunkin’ Donuts

Founder William Rosenberg founded Dunkin’ Donuts in Quincy, Massachusetts, in 1948, and the company is currently worth 5.7 billion dollars. In 2020 it was valued at $5.21 billion. The store’s original name was Open Kettle, but it was changed two years later.

Dunkin’ Donuts creates unique donuts that reflect the cuisine and culture of the area. Some of these international doughnuts are a little out of the ordinary. For example, Wasabi cheese and seaweed cheese doughnuts are available in Singapore. Mochi donuts are available in certain Asian nations, while dry pork and seaweed donuts are available in China.

Pizza Hut

2021: $5.13 billion

2020: $5.43 billion while attending Wichita State University; Dan and Frank Carney borrowed $600 from their mother to operate a pizza parlor. The brand is now valued at $5.1 billion.

The brand was franchised after it debuted, and it had a mascot named Pizza Pete until the 1970s. Pizza Pete was eventually phased out in favor of the distinctive red roof emblem. Pizza Hut advertising was included on VHS when the Teenage Mutant Ninja Turtles movie was released on home video in 1990. Still, their main competition scored pop-cultural gold when they were included in the Teenage Mutant Ninja Turtles movie. For the “Coming Out of Their Shells” concert in 1990, tour, and record release, the company spent roughly $20 million on marketing initiatives.

Pizza and pasta are on the top list in a survey of 24 countries, followed by Chinese and Japanese food.

Pizza Hut is the seventh-largest fast-food chain with several locations. Dan and Frank Darney, American brothers, opened the pizza shop in Wichita, Kansas, in 1958. Pizza Hut has quickly spread across the United States. The Darney brothers sold the franchise to PepsiCo in 1977, and the company expanded Pizza Hut into international markets. Pizza Hut now has over 18,500 locations worldwide, making it the world’s largest pizza manufacturer and seller. Plano, Texas, is now the firm’s headquarters and fast-food chain. It’s a division of ‘Yum! Brands,’ which was spun off from PepsiCo in 1997.

Haidilao

Haidilao is a Chinese brand.

2021: $4.52 billion

2020: $4.70 billion

Haidilao is a hot pot restaurant chain created in 1994 in Jianyang, Sichuan, China. It’s the only brand on our list that wasn’t born in the United States. Despite having a market capitalization of $4 billion, the brand only has 400 locations in 17 countries, mainly on the Asian continent.

Haidilao International Holding Ltd., or Haidilao, is a hot pot restaurant chain based in Jianyang, Sichuan, China. Haidilao Hot Pot operated 466 direct-run stores in over a hundred cities at the end of 2018. Hot pot, also known as Hugu, is a Chinese cooking style in which diners prepare their own ingredients in a boiling soup in the center of the table.

In 2020, the Haidilao Group had 1,205 restaurants, the majority of which were located in mainland China.

Despite significant wait times, the brand is regarded for providing excellent customer service. Customers often have to wait several hours for a table because the brand is so well-known. Haidilao responded by making queuing a part of the Haidilao experience. Customers can stay in an entertainment section where they can play board games, get free snacks and drinks, get manicures and massages, and even have their shoes polished.

Tim Hortons

2021: $4.1 billion

2020: $4.44 billion

Over 4,000 of the 5,000 Tim Hortons outlets worldwide are in Canada. The company was founded in 1964 in Hamilton, Ontario, and is today worth $4 billion.

Canadians are famed for their reverence and politeness, but they are also very concerned about their grammar! Tim Hortons used to be known as “Tim Horton’s,” but that changed in 1977 after years of protests by pro-French Quebecers who wanted French to be the province’s official language.

Tim Hortons Inc., also known as Tim’s or Timmies, is an international fast-food restaurant brand based in Canada. Tim Hortons is based in Toronto. As of 2018, it was Canada’s largest quick-service restaurant chain, with 4,846 locations in 14 countries.

Businesses were not allowed to advertise English names under the regulation. However, Bill 101 was passed by the government, making French the only official language in Quebec. Because apostrophes are an English punctuation mark, the corporation had to adapt its branding globally to comply with the legislation.

Conclusion

COVID has impacted every business, and it is predicted that it has had an impact on fast food as well. According to Brand Finance’s ranking of valuable brands, over half of the brands on the list saw their brand value fall. Furthermore, the list of the most valuable fast food companies, including 25 eateries, witnessed a total loss of $8.2 billion.

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