Highest YouTube User Countries in 2023

YouTube was the second most-used social media platform in the world, with 2,500 million monthly active users in 2023. 45.6% of YouTube’s global users are female, and 54.4% are male.

India has the largest YouTube audience, with approximately 467 million users engaging with the platform. The United States follows closely with 246 million users.

Brazil came in third, with 142 million users watching content on YouTube. Indonesia ranked fourth with 139 million users. Mexico came in fifth in this, with almost 82 million users. The platform had 57 million interactions from UK internet users in 2023.

Which countries have the highest percentage of YouTube users?

United Arab Emirates (UAE) has the highest YouTube penetration rate, as around 98 percent of the country’s digital population engaged with the service. Israel, Saudi Arabia, The Netherlands, Norway, and the UK had 91-93% usage rates.